What is digital marketing?
With the constant change of technologies, both consumers and businesses are rapidly moving towards doing their businesses through the internet. These days, Digital Media is so pervasive, that consumers are able to have access to a plethora of information right at their fingertips. Digital Marketing is where you place and differentiate yourself from others through different digital marketing channels such as Search Engine Marketing (SEM) and Social Media Marketing. View our full range of services here.
Why use Digital Marketing
There are many reasons why businesses should engage in digital marketing.
Few of the many reasons are
- More cost-effective that traditional marketing. For smaller businesses where resources are limited, Digital Marketing will enable them to place themselves in a more cost-effective channel.
- Higher Conversion Rate, as consumers who search for you online, are a targeted audience who have an inclination to purchase that particular service or product.
- Enables you to reach your potential customers through a whole ecosystem of devices ranging from tablet, smartphones and computers.
- This is especially important as 87% of Singapore’s household have access to the internet, where 52% of Singaporeans above the age of 15 are online shoppers. (Statistics in 2013 from IDA)
With the above pointers leads to the conclusion of having a better ROI (Return on Investment) as Digital Marketing will generate a steady flow of targeted traffic to your website.