Search Engine Marketing

What is Search Engine Marketing

Search Engine Marketing is a form of Digital Marketing improves the position of your website in the Search Engine Result Pages (SERPs) through the optimization of your website, and also through paid advertisements. This leads us to the 2 ways we can improve the result of your website on the SERPs; which are Pay Per Click advertising and Search Engine Optimization.
In the current context, pay per click advertisements are generally known as the main term Search Engine Marketing (SEM) and Search Engine Optimization (SEO).


Search Engine Marketing

Search engine marketing (SEM) is the process where a business bids a certain price they are willing to pay, for their website advertisements to appear when a consumer searches for a chosen keyword. The result of your advertisement in your SEM campaign is based off 2 factors, your bidding price and the quality of your advertisements.

Advantages of SEM

  1. Cost is only incurred when a customer clicks on your advertisements
  2. Results can be seen immediately
  3. Catered to your budget comfortably
  4. Able to track performance of your advertisements


Search Engine Optimization

Search Engine Optimization (SEO) is the process where a business improves their websites placing in the “natural” or “organic” results instead of being in the advertisement columns. Taking into consideration the way search engine works and crawls through each website, SEO optimizes a website and increases its relevance, thus improving its organic placing in the SERP, through methods such as creating relevant content and using of relevant URLs.

Advantages of SEO

  1. Low cost per acquisition also equals to superb ROI
  2. Long term investment as results remain for a long time
  3. No cost incurred when customers clicks on website
  4. Increases brand awareness


How can Ant Digital help with your SEM campaign?
We will analyze, design and setup your search engine marketing campaign.
We will effectively manage your budget to achieve leads generation
We will monitor and update you on the current market trends and suggest implementations to improve quality of campaign
We have a personal campaign manager assigned to handle clients as we prefer quality over quantity of customers.
We constantly revise and improve on keywords to better target desired audience and potential customers.